Who we are

Leapfrog’s consultants and trainers all come from a commercial sales and training background and have a proven track record in their field. We understand the pressure to increase sales revenue, performance and profitability.

Joanna SadieJOANNA SADIE – Director

Joanna has 20 years of sales, sales training and recruitment experience. Her career started in b2b media sales before she moved to the fast paced world of newspaper sales and ran a team at The Independent. After having twins she started Leapfrog. Joanna has recruited, trained and coached sales people from many different industries including Media, Finance & Accountancy, and has focused most recently on in-house consultancy and training for companies in the competitive world of Promotional Merchandise. She is passionate about providing a service tailored to the needs of the client so that improvements to sales skills can be identified and measured.